AFM x K Swiss

“Action Figure Miles” Campaign

A man wearing a black denim jacket and a green cap throwing a colorful sneaker into the air against a cartoon background with bright colors and a yellow starburst containing the text 'K-SWISS x AFM'.

An in-depth look at the creative work built for the Action Figure Miles campaign, walking through key asset types with specific examples of the deliverables that fell under each, the thinking behind them, and the role they played in bringing the campaign to life.

AFM x K Swiss

“Get Me Out The Woods” Campaign

Person wearing a leafy jacket with a patch of a cartoon character and the text 'K-SWISS' on the back, holding a sneaker in their right hand, and wearing a green hat.

A process-focused case study documenting how the Get Me Out The Woods campaign was built from the ground up. Covering creative strategy, production, timeline, budget, and the results it generated across sales, press, and culture.